Marketing Communications

Christmas In Middleburg will consistently and frequently promote the December three day-long activities, in a program beginning in little more than two weeks, with our headline elements of the Middleburg Hunt Review and the Christmas Parade. Additionally we will:

Heavily feature sponsors in all media, as well as all MBPA member activities that are organized, and specials that are offered.

Promote a cooperative offer from hoteliers and restaurants to Stay and Play in Middleburg, keyed on the Friday Tree Lighting Ceremony and an overnight to remain in town for the parade.

Use an integrated approach with email, website updates, blog, Facebook, and Twitter, supplemented (if financially available) by radio and print.

Promote via radio including WINC, perhaps WTOP.

Promote via print including the Eccentric, various county papers, The Georgetowner, Ashburn/Leesburg Today and Post Local Living.

Email blasts: from Christmas in Middleburg to everyone, and from Christmas in Middleburg to MBPA.  The MPBA emails will be formatted with room for each business recipient to enter their store particulars, the featured special events, and discounts they are presenting, then the MBPA member sends the email out to its membership list.

The effort of each Middleburg business MBPA member to push content out to their entire email lists is a critical element to reaching qualified audiences. For the business, our content is something fun and entertaining for businesses to show their customers, not just the usual tell and sell emails.

Our new marketing communications PDF will be available shortly.

Email Schedule

Days in Advance

Days

 

Release Date

Day Of Parade

0.00

 

Day of parade 

Still time to Stay and Play in Middleburg

-5.00

 

5 days out 

Fun Family Festival Activities

-8.00

 

1 week out 

Town-wide Shopping Offers and Discounts

-12.00

 

2 weeks out 

Featured Parade Participant Updates

-19.00

 

3 weeks out 

News About Overall Schedule of Events

-26.00

 

4 weeks out 

Stay and Play Middleburg Promotion

-33.00

 

5 weeks out 

Pre-Event Tree Lighting Ceremony

-40.00

 

6 weeks out 

Geo-Cache Scavenger Hunt

-47.00

 

7 weeks out 

Three Way Alliance Christmas in Middleburg, Town, MBPA

-54.00

 

8 weeks out 

New Schedule, New Plans, New Events, New Features, New Sponsors

-61.00

 

9 weeks out 

 
Website, Updates, Blog, Facebook, Twitter:

  • Informational postings and updates picking up and reinforcing email blast content.

  • Heavy features for sponsors and businesses organizing special activities and shopping discounts.

  • Ongoing coverage as any development merits mentioning.

 Print Materials:

  • Posters, for display within Middleburg and area places of business, will be made available immediately following Halloween.

  • Day of Parade Schedule of Events handout card guides for Middleburg businesses will be distributed throughout the week of the parade.

Sponsorship Levels:

 


Parade Entry $250

  • Non profit groups enter at no charge. Sorry, no political groups. Commercial groups enter for $250. Commercial groups are encouraged to be creative and bring a community focus into their entry.

 Basic Promotion $235

  • Your logo is featured from October 1 through December 31 with a hotlink on the website; your logo is on the 11x17 poster distributed after Halloween, and in the parade-day program guide distributed to 6,000 in Middleburg. Max logo size 2 1/8” wide x 1 3/8” high.

 1/8 Page Ad in Program Guide $235

  • 4¼“ wide x 2¾“ high b/w printed in the parade-day program guide distributed to 6,000 in Middleburg

 1/4 Page Ad in Program Guide $355

  • 4¼“ wide x 5½“ high b/w printed in the parade-day program guide distributed to 6,000 in Middleburg

 1/2 Page Ad in Program Guide $525

  • 8 ½“ wide x 5½“ high b/w printed in the parade-day program guide distributed to 6,000 in Middleburg

 Angel Sponsor $1,375

  • Your logo is featured with a hotlink to your website throughout the campaign

  • Your company and logo are featured throughout the eight-issue email campaign, which receives 46% open rate and 20% click through rate

  • Your company and logo are featured on the website with a sponsor description, from October 1 through December 31, reaching 6,778 unique visitors with 8,920 visits

  • Your logo is featured on the poster distributed after Halloween

  • Your company receives a ½ page ad in the parade-day program guide distributed to 6,000 in Middleburg

  • Your company receives a lineup entry in the Christmas Parade

  • Your representative is a guest on the Parade Porch, and is introduced as a VIP Dignitary by the parade announcer

  • Angel Sponsors will be featured in a special press release and media announcement.


Contact Information:

Jim Herbert, Organizer

571-278-5658

This email address is being protected from spambots. You need JavaScript enabled to view it.

PO Box 2255, Middleburg, VA, 20118